SURAJ R

Product Head

LinkedIn | Email | Phone

[email protected]

8943551467

Kochi, IN

About

Highly accomplished Product Head at Superr.app, the World's best Digital Parenting Assistant with over 10 years of experience specialized in shipping 50+ cross-platform features and 7+ products. Expertly translated customer insights into data-driven features, significantly boosting activation by 40%, reducing support load by 25%, and increasing onboarding completion by 30%. Proven ability to drive end-to-end product lifecycle, from strategic vision to hands-on execution, leveraging advanced CX platforms and AI-driven workflows to deliver high-impact, user-centric solutions. Previously founded inviteforyou.com and currently building Reelsfax.com

Work Experience

Head of Product

Superr.app, CoinedOne

Nov 2024 - Present

Kochi, Kerala, IN

Led product vision and end-to-end development for a leading digital parenting assistant app, driving strategic initiatives from conception to launch and optimizing user experience across multiple platforms.

  • Owned product vision and led development of 50+ features, managing backlog and bi-weekly releases with a cross-functional team of 18+ (12 engineers, 2 designers, 2 PMs, 4 QA, 2 CS members).
  • Defined and executed B2B adoption strategy for schools and B2G pitches, securing government engagement in India and UAE.
  • Improved net activation by 40%+ through systematic onboarding redesigns and customer journey optimization.
  • Increased completion rates by 30%+ via proactive engagement flows and contextual help implementation.
  • Led customer research programs, conducting 100+ user interviews to identify high-value problems and feature opportunities.
  • Drove org-wide adoption of AI, deploying domain-specific AI workflows for Product (PRDs, research), Design (ideation), Engineering (Copilot, RAG apps), and Marketing (ad creatives, content generation).
  • Built custom tools including RAG apps (Pinecone), internal Chrome extensions, and knowledge-trained GPTs to institutionalize team learning and establish AI playbooks for faster iteration.
  • Managed stakeholder communication with leadership, sales, and customer success teams, providing roadmap clarity and product knowledge.

Senior Product Manager

Digital Safety for Schools by Superr, CoinedOne

Jan 2024 - Oct 2024

Kochi, Kerala, IN

Directed the design strategy and user experience development for a digital safety platform, launching the initial website and engaging educational institutions.

  • Led comprehensive design strategy and user experience development for the website, building and launching the initial version using Webflow.
  • Co-designed and implemented a webinar curriculum aligned with Global standards, integrating localized case studies and real-world problem scenarios.
  • Successfully launched the platform and presented Superr to 200+ educational institutions, engaging principals, teachers, and parents through strategic webinar outreach programs.
  • Directed creation of branded educational resources and marketing materials for school distribution and stakeholder engagement.

Senior Product Manager

FutureReady by Superr, CoinedOne

Jun 2023 - Dec 2023

Kochi, Kerala, IN

Spearheaded the initial design and front-end development of the FutureReady platform, establishing core content structures and vision.

  • Created the first version of the design, setting the vision and handing it off to the design team.
  • Developed the initial website front-end in React/Next and handed it off to developers.
  • Established the comprehensive structure for paths, activities, skills, assessments, and courses within Strapi CMS.
  • Collaborated with developers to implement payments using Stripe and a social sharing feature, executing and launching the first product version to users within three weeks.

Product Manager

Superr.app, CoinedOne

Apr 2022 - May 2023

Kochi, Kerala, IN

Managed end-to-end product development for a digital parenting app, from market research and design to analytics implementation and customer experience optimization.

  • Led market study, competitor analysis, and defined requirements for the app, setting the design foundation with over 50 screens.
  • Coordinated cross-platform development (Android, iOS, Windows, Web) ensuring feature parity and technical feasibility for core parental control features, social chat tracking, and location monitoring.
  • Implemented a comprehensive analytics stack (Mixpanel, GA, UXCam, Retool) with custom event tracking and attribution.
  • Spearheaded CX integration strategy with Intercom, reducing support query volume by 25% through bot-based proactive assistance and page-based help.
  • Optimized searchability and visual content for help articles, improving user self-service and reducing support load.
  • Built automated customer communication flows for engagement, retention, and feature adoption.
  • Set up and operationalized CRM systems (Zoho), payment platforms (Stripe), and communication tools (Amazon SES).
  • Built driver-level network monitoring solutions, solving complex packet filtering challenges for real-time data accuracy.

Product Specialist

TestAccess (B2B SaaS), HelpAccess & Parentry.app, CoinedOne

Jul 2020 - Mar 2022

Kochi, Kerala, IN

Designed and developed accessibility solutions and product roadmaps for B2B SaaS platforms, driving feature iteration, user onboarding, and customer support.

  • Designed and developed the front-end of HelpAccess browser extension used by People with disabilities across Edge, Firefox, Opera, and Safari.
  • Initiated development of A11yWorks and TestAccess platform suite for comprehensive accessibility audit and compliance tools for enterprise customers.
  • Led competitive analysis and market research for B2B compliance tools, identifying key differentiation opportunities and managing product roadmap balancing compliance, user experience, and technical feasibility.
  • Implemented Crisp integration with Dialogflow bots for automated customer support and lead qualification.
  • Conducted extensive user research with the accessibility community (PWDs) to iterate product features and onboarding flows.
  • Built customer feedback loops using analytics and direct interviews to drive product iteration and feature prioritization.
  • Hired 3 remote Flutter interns and built the first version of Parentry, an app providing resources for parents, integrating Crisp bot with custom workflows for parenting queries.
  • Created comprehensive help documentation and user guides, significantly improving customer onboarding and product adoption.

CEO & Product Consultant

InviteForYou.com

Jan 2016 - Dec 2020

Kochi, Kerala, IN

Founded and scaled a digital wedding invitation platform, securing investment and leading product consulting for multiple clients.

  • Built and scaled the digital wedding invitation platform 'invyt' for weddings.
  • Raised investment and changed business model, rebranding to inviteforyou.com, and hired marketers and development interns.
  • Improved guest engagement by 2x and response speed by 10x for over 25,000 users.
  • Led product consulting for 5+ clients, converting business requirements into production-ready products.
  • Implemented HubSpot CRM and Tawk.to support integrations for customer management and communications.

Education

Computer Science & Technology

NSS College of Engineering

7.5 GPA

Jan 2014 - Dec 2018

Palakkad, Kerala, IN

N/A

Palghat Lions School

94.3%

Jan 2014 - Dec 2014

Palakkad, Kerala, IN

Awards

Full Scholarship for 4 Years

NSS College of Engineering

Jan 2014

Awarded a full scholarship for four years of B.Tech Computer Science & Technology based on exceptional scores in Class 12.

Languages

English (Native) , Hindi (Fluent) , Malayalam (Native) , Tamil (Fluent)

Skills

SaaS Product Management

  • Product Strategy
  • Feature Prioritization
  • Roadmap Execution
  • KPI Ownership (Activation, Retention, Monetization)
  • PLG / Growth Loops & Experimentation
  • Hiring

Design Leadership

  • UX / Wireframing / Prototyping
  • User-Centered Design
  • Iterative Design Processes
  • Executing Pixel Perfect Design with Handoff Optimization

Communications & CX Tools

  • Intercom Implementation
  • Customer Support Optimization
  • CRM Integrations
  • Automation Workflows
  • Proactive Engagement

Technical Collaboration

  • Technology-Experience Tradeoffs
  • Multi-Platform Coordination
  • Performance Optimization
  • Security & Scalability Requirements

Go-to-Market

  • Sales Enablement
  • Customer Success
  • Stakeholder Communication
  • Product Positioning
  • Subscription Pricing Strategy

Data-Driven Growth

  • Mixpanel
  • Google Analytics
  • UXCam Analytics
  • A/B Testing
  • Hypothesis-Driven Iteration
  • Customer Research & Interviews
  • Usage-Based Optimization