About
Highly accomplished Product Head at Superr.app, the World's best Digital Parenting Assistant with over 10 years of experience specialized in shipping 50+ cross-platform features and 7+ products. Expertly translated customer insights into data-driven features, significantly boosting activation by 40%, reducing support load by 25%, and increasing onboarding completion by 30%. Proven ability to drive end-to-end product lifecycle, from strategic vision to hands-on execution, leveraging advanced CX platforms and AI-driven workflows to deliver high-impact, user-centric solutions. Previously founded inviteforyou.com and currently building Reelsfax.com
Work Experience
Head of Product
Superr.app, CoinedOne
Nov 2024 - Present
Kochi, Kerala, IN
Led product vision and end-to-end development for a leading digital parenting assistant app, driving strategic initiatives from conception to launch and optimizing user experience across multiple platforms.
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Owned product vision and led development of 50+ features, managing backlog and bi-weekly releases with a cross-functional team of 18+ (12 engineers, 2 designers, 2 PMs, 4 QA, 2 CS members).
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Defined and executed B2B adoption strategy for schools and B2G pitches, securing government engagement in India and UAE.
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Improved net activation by 40%+ through systematic onboarding redesigns and customer journey optimization.
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Increased completion rates by 30%+ via proactive engagement flows and contextual help implementation.
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Led customer research programs, conducting 100+ user interviews to identify high-value problems and feature opportunities.
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Drove org-wide adoption of AI, deploying domain-specific AI workflows for Product (PRDs, research), Design (ideation), Engineering (Copilot, RAG apps), and Marketing (ad creatives, content generation).
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Built custom tools including RAG apps (Pinecone), internal Chrome extensions, and knowledge-trained GPTs to institutionalize team learning and establish AI playbooks for faster iteration.
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Managed stakeholder communication with leadership, sales, and customer success teams, providing roadmap clarity and product knowledge.
Senior Product Manager
Digital Safety for Schools by Superr, CoinedOne
Jan 2024 - Oct 2024
Kochi, Kerala, IN
Directed the design strategy and user experience development for a digital safety platform, launching the initial website and engaging educational institutions.
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Led comprehensive design strategy and user experience development for the website, building and launching the initial version using Webflow.
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Co-designed and implemented a webinar curriculum aligned with Global standards, integrating localized case studies and real-world problem scenarios.
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Successfully launched the platform and presented Superr to 200+ educational institutions, engaging principals, teachers, and parents through strategic webinar outreach programs.
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Directed creation of branded educational resources and marketing materials for school distribution and stakeholder engagement.
Senior Product Manager
FutureReady by Superr, CoinedOne
Jun 2023 - Dec 2023
Kochi, Kerala, IN
Spearheaded the initial design and front-end development of the FutureReady platform, establishing core content structures and vision.
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Created the first version of the design, setting the vision and handing it off to the design team.
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Developed the initial website front-end in React/Next and handed it off to developers.
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Established the comprehensive structure for paths, activities, skills, assessments, and courses within Strapi CMS.
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Collaborated with developers to implement payments using Stripe and a social sharing feature, executing and launching the first product version to users within three weeks.
Product Manager
Superr.app, CoinedOne
Apr 2022 - May 2023
Kochi, Kerala, IN
Managed end-to-end product development for a digital parenting app, from market research and design to analytics implementation and customer experience optimization.
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Led market study, competitor analysis, and defined requirements for the app, setting the design foundation with over 50 screens.
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Coordinated cross-platform development (Android, iOS, Windows, Web) ensuring feature parity and technical feasibility for core parental control features, social chat tracking, and location monitoring.
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Implemented a comprehensive analytics stack (Mixpanel, GA, UXCam, Retool) with custom event tracking and attribution.
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Spearheaded CX integration strategy with Intercom, reducing support query volume by 25% through bot-based proactive assistance and page-based help.
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Optimized searchability and visual content for help articles, improving user self-service and reducing support load.
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Built automated customer communication flows for engagement, retention, and feature adoption.
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Set up and operationalized CRM systems (Zoho), payment platforms (Stripe), and communication tools (Amazon SES).
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Built driver-level network monitoring solutions, solving complex packet filtering challenges for real-time data accuracy.
Product Specialist
TestAccess (B2B SaaS), HelpAccess & Parentry.app, CoinedOne
Jul 2020 - Mar 2022
Kochi, Kerala, IN
Designed and developed accessibility solutions and product roadmaps for B2B SaaS platforms, driving feature iteration, user onboarding, and customer support.
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Designed and developed the front-end of HelpAccess browser extension used by People with disabilities across Edge, Firefox, Opera, and Safari.
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Initiated development of A11yWorks and TestAccess platform suite for comprehensive accessibility audit and compliance tools for enterprise customers.
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Led competitive analysis and market research for B2B compliance tools, identifying key differentiation opportunities and managing product roadmap balancing compliance, user experience, and technical feasibility.
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Implemented Crisp integration with Dialogflow bots for automated customer support and lead qualification.
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Conducted extensive user research with the accessibility community (PWDs) to iterate product features and onboarding flows.
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Built customer feedback loops using analytics and direct interviews to drive product iteration and feature prioritization.
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Hired 3 remote Flutter interns and built the first version of Parentry, an app providing resources for parents, integrating Crisp bot with custom workflows for parenting queries.
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Created comprehensive help documentation and user guides, significantly improving customer onboarding and product adoption.
CEO & Product Consultant
InviteForYou.com
Jan 2016 - Dec 2020
Kochi, Kerala, IN
Founded and scaled a digital wedding invitation platform, securing investment and leading product consulting for multiple clients.
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Built and scaled the digital wedding invitation platform 'invyt' for weddings.
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Raised investment and changed business model, rebranding to inviteforyou.com, and hired marketers and development interns.
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Improved guest engagement by 2x and response speed by 10x for over 25,000 users.
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Led product consulting for 5+ clients, converting business requirements into production-ready products.
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Implemented HubSpot CRM and Tawk.to support integrations for customer management and communications.